Company News

Bare Escentuals Joins with Go Red for Women

Lipgloss to raise funds for American Heart Association

Author Image

By: TOM BRANNA

Editor

Red is the color of choice for February in an assortment of fundraising products for the American Heart Association (AHA). Bare Escentuals has jumped on board for the cause with Charity Buxom, a cherry-colored lip polish created in honor of the AHA’s Go Red for Women campaign.  BE Cares, Bare Escentuals’ corporate philanthropy program, will donate profits from Charity Buxom sales in 2009, which will help educate women and promote awareness of heart disease. According to the company, this limi...

Continue reading this story and get 24/7 access to Happi for FREE


Already a subscriber? Sign in

Keep Up With Our Content. Subscribe To Happi Newsletters